Why Networking is Vital to Your Business

Networking is the most powerful marketing tool there is. It accelerates your individual success as well as the success of your organization. If you ask any salesperson, executive, or leader of the community what their driving force is, you would not be surprised that most would answer networking. Bottom line, people do business with who they trust. To be successful you have to constantly connect with new people, build relationships, and use your network to leverage your business. In a world full of technology and computer screens there is nothing like having a personal relationship with a human being. Establishing personal relationships through networking helps you to stand out from the crowd. It shows potential clients/customers more than the services you business has to offer, but how you value people. 

Benefits for Your Business:

• The ability to get out into the community and learn new things about your industry and the people involved in it.
• Brand awareness.
• Network referrals.
• Everyone is constantly bogged down with advertisements, special offers, status updates, and sales pitches. Personal relationships help to clear up all of that clutter and build long lasting partnerships.

Networking Opportunities for You!

• Buffalo Niagara Partnership’s Young Professionals week.
• Stay in the loop about other great networking opportunities in the WNY region.
• Salvatore’s Italian Gardens Restaurant is hosting the Buffalo in Black event next month in support of the Variety Club.
• The American Business Women’s Association will be holding a Professional Development Meeting this week.

Challenge your employees to find a club, organization, or event that speaks to their skills and interests. Getting multiple employees involved will help disseminate the time commitment of networking as well as attach different faces and personalities to your brand.