--- title: Why Employer Branding is a Must for CEO's [VIDEO] description: You need to recruit the best and brightest professionals, but in order to do so, you must have a world class employer brand. image: https://www.selectonellc.com/hubfs/Blog/Screenshot_2016-06-13_14.32.12.png --- [![SelectOne Logo](https://www.selectonellc.com/hs-fs/hubfs/cos-assets/template-assets/img/selectone-logo.png?width=275&height=78&name=selectone-logo.png "SelectOne Logo")](https://www.selectonellc.com/) [![selectone-logo](https://www.selectonellc.com/hs-fs/hub/436003/file-2576893529.png?width=275&height=78&name=file-2576893529.png "selectone-logo")](https://www.selectonellc.com) [![selectone-logo](https://www.selectonellc.com/hs-fs/hub/436003/file-2576893529.png?width=275&height=78&name=file-2576893529.png "selectone-logo")](https://www.selectonellc.com/) - [About](https://www.selectonellc.com/about) - [Solutions](https://www.selectonellc.com/solutions) - [Retained Search](https://www.selectonellc.com/retained-search) - [Contingent Search](https://www.selectonellc.com/monthly-sourcing) - [Resources](https://www.selectonellc.com/resources) - [Expertise](https://www.selectonellc.com/expertise) - [Blog](https://www.selectonellc.com/blog) More results [Job Search](https://loxo.co/selectone)[Contact Us](https://www.selectonellc.com/contact-us) Job Search [Contact Us](https://www.hubspot.com/) Job Search [Contact Us](https://www.hubspot.com/) - [About](https://www.selectonellc.com/about) - [Solutions](https://www.selectonellc.com/solutions) - [Retained Search](https://www.selectonellc.com/retained-search) - [Contingent Search](https://www.selectonellc.com/monthly-sourcing) - [Resources](https://www.selectonellc.com/resources) - [Expertise](https://www.selectonellc.com/expertise) - [Blog](https://www.selectonellc.com/blog) [Contact Us](https://www.selectonellc.com/contact-us)[Job Search](https://loxo.co/selectone) SelectOne Blog #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.selectonellc.com/blog/why-employer-branding-is-a-must-for-ceos&text=Why%20Employer%20Branding%20is%20a%20Must%20for%20CEO's%20[VIDEO]) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.selectonellc.com/blog/why-employer-branding-is-a-must-for-ceos&t=Why%20Employer%20Branding%20is%20a%20Must%20for%20CEO's%20[VIDEO]) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.selectonellc.com/blog/why-employer-branding-is-a-must-for-ceos&t=Why%20Employer%20Branding%20is%20a%20Must%20for%20CEO's%20[VIDEO]) # Why Employer Branding is a Must for CEO's \[VIDEO\] by [**Aly Finkle**](https://www.selectonellc.com/blog/author/aly-finkle) on Tue, Jun 14, 2016 ![Screenshot_2016-06-13_14.32.12.png](https://www.selectonellc.com/hs-fs/hubfs/Blog/Screenshot_2016-06-13_14.32.12.png?width=541&name=Screenshot_2016-06-13_14.32.12.png)As leading organizations fight for top talent, employer branding is an increasingly important function of **recruiting the best and brightest** professionals. A company can [attract better](https://www.selectonellc.com/blog/how-to-attract-big-talent-to-smaller-cities) and more qualified applicants as well as [retain current key employees](https://www.selectonellc.com/blog/3-strategies-to-retain-top-talent) by **developing an *effective* brand image**.  An employer brand is defined by the *external perceptions of the company's ability to create a reputable and desirable workplace*. What's critical in enhancing an employer brand is *understanding [what employees want](https://www.selectonellc.com/blog/drive-company-culture-with-values-and-purpose) from their organization.* If a CEO can understand what **benefits** and **employee incentives** help [*retain current talent*](https://www.selectonellc.com/blog/3-strategies-to-retain-top-talent), they can then *market those key differentiating factors* when attracting new talent.  In short the bottom line impact of a strong employer brand is real: you'll lower your cost per hire by up to [50%](https://business.linkedin.com/talent-solutions/blog/2011/12/whats-the-value-of-your-employment-brand), boost retention by reducing employee turnover by [28%](https://business.linkedin.com/talent-solutions/blog/2011/12/whats-the-value-of-your-employment-brand), and positively influence the conversation with potential candidates. 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